Ligue 1, the top professional football league in France, is set to host a new season with the addition of McDonald's as its official sponsor for the first time. The move comes after the league announced that it will be expanding its partnership with other major brands this year and McDonald's has already been confirmed as one of its sponsors.

The new season of Ligue 1, which starts on June 4th, will see the return of the famous "Ligue 1 McDonald's" theme song, which features the iconic logo of the brand and the slogan "La Coupe de France". The team will also feature a new logo and branding identity that reflects their commitment to sustainability and innovation.

McDonald's has long been a partner of the Ligue 1, with its presence across the league's stadiums, bars, and restaurants. This sponsorship announcement comes at a time when McDonald's is also looking to expand its footprint in French-speaking countries outside of North America, including in Africa and South Asia.

In addition to the new logo and branding identity, McDonald's will also have a special promotion during the season, known as the "McDonald's Cup", which allows fans to enter a raffle for a chance to win a prize such as tickets to a game or a trip to Paris.

Overall, the new season of Ligue 1, featuring McDonald's as its official sponsor, is sure to bring excitement and excitement to the league's fans and supporters alike. With the support of McDonald's, the league can continue to grow and develop its brand, while also promoting sustainability and innovation.